Teenage Consumers - 726 Words

Individual Marketing Research and Promotional Message Paper Corey Jones PST/322 March 3, 2014 Professor Don Crabtree Consumer needs, attitudes and perceptions are constantly changing and vary all throughout life. People go through phases, moods, and growth that cause their desires to evolve with them. One phase of life that everybody goes through is the years of being a teenager. Teenagers are people who are going through a time in their life where they are trying to discover themselves, and establish their identity as an individual. This can be particularly difficult for marketing research professionals when it comes to communicating with teens, because many of these teenagers want to be ‘different,’ yet still be accepted by†¦show more content†¦Their attitude is that of someone seeking approval and following examples of those they admire, particularly a celebrity. And finally they perceive celebrities as the people whom they should seek advice from. Due to the teenagers constantly seeking approval and being perceived as acting or looking ‘cool,’ marketers can use this to their advantage. Marketers can use perception in their marketing campaigns to appeal to the desires of teenagers. Marketers can convince teenagers that the attitudes regarding what they believe to be as needs are something that they cannot live without. Delivering advertising communications to teenagers suggesting that living without a certain product or service is socially unacceptable and could potentially make them an outcast and unaccepted by their peers would be a great marketing technique. As previously established, one example of communicating to teens by using this marketing technique would be by using celebrity endorsements. If a celebrity that teens perceive as cool, attractive, and somebody they can identify with, they are going to listen to the message they have to offer. A second example of a marketing communication message that would make teenagers feel that they cannot live without a product would be to use social media. In today’s society teenagers are connected at all times with social media. Images and web designs on social media websites have been designed toShow MoreRelatedLargest Number of Consumers of Alcohol in the United States are Teenages556 Words   |  3 Pagesuniversally used and abused drug in the United States. An issue that continues to rise in today’s public health is alcohol use. Consuming alcohol in excessive amounts is not only a problem in the United States but worldwide as well. The largest number of consumers is teenagers. During this period of development, teens are faced with a multitude of pressures whether it’s trying to maintain good grades in school or perform well in sports. Teens may also be influenced by various factors that can lead to underageRead MoreThe Cult You re By Kalle Lasn1683 Words   |  7 Pagesa cult-like nature of consumer culture on Americans. Lasn uses the work ‘cult’ as a metaphor; he does not mean an actual cult but American consumers seem to be in a cult-like nature. The ideal example of Lasns argument is the text, â€Å"The man behind Abercrombie and Fitch†, Benoit Denizet-Lewis, goes in great depth of the life of the CEO, Mike Jeffries, of Abercrombie and Fitch. Denizet Lewis’s piece on Jeffries life displays how accurate Lasns claim is about American consumers in the cult-like atmosphereRead MoreThe Candie s Foundation Advertisement1727 Words   |  7 PagesThis paper will analyze the Candie’s Foundation advertisement found in the Seventeen magazine. The advertisement is directed to the teenage audience, and its message is to avoid teenage pregnancy. The Candie’s Foundations is a non-profit organization that prevents teenage pregnancy by providing information and making campaigns. The advertisement will be examined by the use of logos, pathos, and ethos. These three different appeals will help to describe and understand each part placed in the advertisement Read MoreThe New York City Borough Of Manhattan1132 Words   |  5 PagesHealth Advocacy Program is the control of Teenage birth rate. Teenage pregnancy is a concern that needs to be addressed now for the sake of babies, the health of a newborn always depends on the health of the mother. Good health care for pregnant teenager begins with great satisfactory prenatal care, which begins in the first trimester of the pregnancy. Prenatal care is essential for monitoring the growth of the fetus and the health of the mother. Teenage mothers and their babies face a number ofRead MoreEssay on The Phenonmeon of The Teen Mom1110 Words   |  5 Pagesincarnation of MTVs number one rated reality mini-series 16 and Pregnant. The show documents the lives of four teenage mothers as they struggle to cope with the every day challenges, financial and emotional, a woman faces while raising her first infant child. All while trying to navigate through the journey of adolescence. Once catering primarily to the music oriented teenage consumer of the 1980s and 1990s, MTV has since reinvented itself as a reality television repository for tweens, teens andRead MoreTeenage Pregnancy Essay examples1012 Words   |  5 PagesTeenage Pregnancy, Why is this Important Kimberly O. Johnson American Sentinel University Nursing 505: Theoretical Foundations Dr. Ami Bhatt December 30,2012 Teenage Pregnancy: Why is this Important Teen pregnancy is a critical public health issue that affects the health and educational, social and economic future of the mother and child. Teen pregnancy is also a significant factor in numerous other important social issues: welfare dependency, out-of-wedlock birthsRead MoreThe Morning After Pill Essay1105 Words   |  5 Pagesgetting worse with every generation. Despite attempts to educate children about sex, contraception and abstinence the rate of teen pregnancy is still extremely high. The emergency contraception pill, ECP, is a good solution for these pregnant teenage girls and for the United States tax payers. An argument that most people have is that the emergency contraception pill is an abortion pill, and should not be used to combat teen pregnancy. This assumption is not an accurate one. The emergencyRead MoreRoe Vs. Wade On Low Income Economies1325 Words   |  6 Pages Wade on low income economies. 4.1. Abortions This theory exemplifies the law of diminishing returns, as the original shock impact of lack of children is reduced as the effect becomes more and more normalized, and abortion decreases its own consumer base as time passes. Looking at the number of abortions since Roe, it quickly becomes evident that there is a definite decline in the rate of abortions before there is a decline in the number of abortions, because although abortion rates decreaseRead MoreEssay about The Phenonmeon of Teen Mom1606 Words   |  7 PagesTeen Mom II is the second incarnation of MTVs number one rated reality series 16 and Pregnant. The show documents the lives of four teenage mothers as they struggle to cope with the burden of childrearing in a financially demanding society while trying to navigate through the journey of adolescence. Once catering to a music oriented teenage consumer, MTV has reinvented itself as a teen reality television powerhouse, with many of its reality shows, including Teen Mo m II, consistently dominating inRead MoreTeen Pregnancy2338 Words   |  10 Pagesproblem? And what is being done to ensure a suitable life for the teens and the children born to them? With the numbers of teens becoming parents each year, the government has addressed the problem by creating organizations that make the life of a teenage parent no different than that of an average teenager. By doing this, the government is doing nothing to put a stop to the problem, but is encouraging it by saying â€Å"Hey you can have a kid and your life won‘t change one bit†. Ask yourself this: If teenagers

Effectiveness Of The Leadership Role And Performance Of...

The purpose of this report is to critically analyse the effectiveness of the leadership role and performance of John F Kennedy (from this point forward, known as JFK). To review JFK’s leadership style and his behaviour during the Cuban Missile Crisis in 1962. Let us first look at a definition of leadership. According to Kruse (2013) â€Å"Leadership is a process of social influence, which maximises the efforts of others, towards the achievement of a goal†. In today’s world, leadership is all the more important as there is an ever changing environment with in the business world, and to gain the most out of this changing environment, a leader needs to be flexible and quick witted to ensure that they are maximising the potential of a situation. For this report, we have used the framework developed by Robbins (1997 as cited by DuBrin 2013) which analyses the effectiveness of leadership by looking at the Leader Characteristics, Leader Behaviour and Style, Group Member Characteristics, Internal and External Environment which all lead to Leadership Effectiveness. JFK was the 35th President of the United States of America (from this point on to be USA). He was in office from January 1931 until he was assassinated in November 1963. JFK was both the youngest President of the USA to be elected into office and the youngest President of the USA to die (Friedel Sidey). When looking at JFK’s reign as President of the USA and his leadership qualities throughout the thirteen days of TheShow MoreRelatedProject Management : A New Modern Architect Building999 Words   |  4 Pagesefficacious manner. The essay elaborate and addresses the importance, necessity and role of leadership, discussing how it works and ways to enhance the effectiveness of project teams. Salas, Dickinson, Converse and Tannenbaum (1992) stated a good definition of team as; A distinguishable set of two or more people interact, interdependently towards the common goal and mission, and have been assigned unique and specified role to perform, and who got a limited life span of membership. This refers to a higherRead MoreA Particular Leadership and Character Building Experience1123 Words   |  4 PagesA particular leadership and character building experience I would like to highlight is my 5-year participation in the Southwestern Company Sales Program while in college from age 16 through 20. As Independent Dealer and Student Manager, I successfully surmounted the obstacles distinctive of the program such as selling door to door; organizing my own business; working at least 75 hr. a week every week of the summer; recruiting, training and motivating my own team; and, at the same time, overcomingRead MoreDiversity in Western vs Eastern Transformational Leadership1342 Word s   |  6 PagesB.M. Bass developed a study in 1985 on leadership in the western world which focused on western leaders and how they influenced their subordinates. What he found was that leaders across organizations shared similar attributes. He referred to this style as â€Å"transformational leadership†. Through this style, leaders â€Å"inspire followers to transcend self-interest for the good of the organization and can have an extraordinary effect on their followers† (Robbins Judges, 2012:188). Bass discovered thatRead MoreJohn F. Kennedy said, â€Å"Leadership and learning are indispensable to each other† (Meliniotis, 2014).1400 Words   |  6 Pages John F. Kennedy said, â€Å"Leadership and learning are indispensable to each other† (Meliniotis, 2014). With healthcare changes taking place daily, nurse leaders must wear different hats on a daily basis. Nurses should have certain characteristics to succeed as a leader. Nurse leaders need to be flexible and able to adapt to various circumstances that pop up. While their primary focus may be on better patient outcomes, nurse leaders must also take into account the budget, cost effectiveness, patientRead MoreLeadership and Group Members2528 Words   |  11 PagesLeadership has been described as the â€Å"process of social influence in which one person is able to enlist the aid and support of others in the accomplishment of a common task†. A definition more inclusive of followers comes from Alan Keith of Genentech who said Leadership is ultimately about creating a way for people to contribute to making something extraordinary happen. FUNCTIONAL LEADERSHIP THEORY (Hackman amp; Walton, 1986; McGrath, 1962) is a particularly useful theory for addressing specificRead MoreEffectiveness of Formal Entrepreneurship Education Programmes in University Settings3378 Words   |  14 PagesEffectiveness of Formal Entrepreneurship Education Programmes in University settings: a Review of selected Literature ................................................................ Rifai A. R. M. John Mc Williams Deakin Business School Deakin University .............................................................. CONTACT: A. R. M. Rifai, PhD Candidate, Deakin Business School, Deakin University Australia. Mob: +61 4 30334388, Email: arif@deakin.edu.au Dr. John Mc Williams, SeniorRead MoreFuther5361 Words   |  22 Pagesmyrtle@usc.edu Office Hours: By Appointment Only Office Location: Lewis Hall 301e Course Description Application of principles of health administration in several practice settings. Decision making, strategic management, organizational performance, communication, and provider comparisons. Introduction This course is designed to be the capstone course for the Master of Health Services Administration degree. It assumes that the student is in the final semester of graduate work and hasRead MoreIndividual Reflection Paper on Your 5020 Group Experience4784 Words   |  20 Pagesreflection paper is a compilation of what Group or Team C, experience during the execution of the Group Project Paper on Goal Setting in Organizations within Burger King Corporation. The paper covers important topics such as how the group was formed, leadership, the evolution of the group/team over the term, group/team dynamics, group structure, team communication and Intergroup/intra-group conflict. This paper connects the individual experiences within group dynamics concepts presented in the courseRead MoreWalmart Business Model Study3993 Words   |  16 Pagesand Management, Heriot-Watt University, Edinburgh, UK School of Management, Politecnico di Milano, Milano, Italy School of Business Management, Ume a University, Umea, Sweden tomlee315@hotmail.com Abstract----This report explores the features and the role of business model of Walmart in creating and capturing value. A successful business model always links to its strategy, internal and external environment, technologies, management and value chain. The first part of this report introduces Walmart’sRead MoreHow Values Affect Individual and Organizational Behavior2675 Words   |  11 Pagessecurity in the terminal values of RVS. Individuals who entered the workforce from the mid 1960s through the mid- 1980s are labeled Boomers. Boomers were affected by the civil rights and Womens movements, the Vietnam War, the assassinations of John F. Kennedy and Martin Luther King, and Watergate. (Stephan, 2009) Baby Boomers were believed to be results driven, plan to stay for long term, and give maximum effort (Society of Human Resource Management, 2004). This cohort of worker sees value as

Simple Reasons Why Some People Can’t Write Essays Free Essays

There are some students, perhaps those that you may know, that can’t seem to write essays. There are some people that will seem to have it all down to a science, while some people will not know how to complete a full blown essay of any type. You’re going to find that there are a lot of reasons why this is prevalent. We will write a custom essay sample on Simple Reasons Why Some People Can’t Write Essays or any similar topic only for you Order Now If you’re looking at writing, and are having a hard time overall, you may want to look into a few reasons why some have a hard time. The following solutions will help you focus on how to get moving forward with the process of gaining the upper hand in writing essays. It’s going to focus on why some people can’t write, which will then help you correct mistakes that you may be facing off against. These are the simple reasons why some people can’t write essays, which should help you gain the upper hand. Once you know what to work on, you will be able to address those things and correct them moving forward. Ideas Don’t Come Quickly Some people have a hard time brainstorming ideas and topics. Some don’t really know what to write about or where to even start. Even with a simple prompt, many people aren’t sure how to develop the ideas that an essay requires. In academia, there’s a lot of focused solutions that come through, and finding a way to organize the right ideas into a narrative that works is tough, to say the least. Narrowing down the options is difficult enough, but getting to a point where you’re working on one thesis statement and then creating proper annotated essay elements can become a struggle, which causes many writers to give up before they even get too far in the writing process. Many Students Don’t Outline The process of writing an essay should not be done by sitting down at a word processor and going forward. That’s the mistake a lot of students make, and it’s not a good thing. To master essay writing, you have to focus on outlining, and creating ideas that are easy to work with after the fact. Sitting down and trying to write is not going to help forward progress, it’s just too difficult to do that. Many students try to do that, but end up losing focus because they don’t have a path towards the finish line, which is why outlines matter so much. Students Don’t Like Editing A lot of students fail at working well with writing essays because there’s an editing process that many don’t like. Editing means changing things, and facing off against writing options that aren’t very good to run through. Students often assume that the writing process takes one major push, and that’s it. But that’s not true. In order to sustain the path of good academic writing, a student has to write a rough draft, then edit it down and consolidation ideas to fit the format of the prompt. In some cases, over extending the writing is not a good thing, which is why editing is so important. Students often don’t like to edit, because it feels like they are erasing the hard work that they’ve been working through. Reading Comprehension Is Rough For some individuals, the process of reading and comprehending different view points can be difficult to manage. To the point where writing an essay can become somewhat difficult. Writing an essay is made even more difficult when you have to cite sources, and comprehend what others have done within certain academic criteria. Reading comprehension is one thing, but taking the information that one has read and then rewriting, citing it, and creating a greater push forward regarding the writing process can be a bit difficult. Length and Word Counts Are Intimidating There are some students that look at the prompts and word counts associated with essays and become intimidated by them. There are some essays that aren’t that long, only around 500 to 1000 words. However, there are some options that require a lot longer of a push. For instance, graduate study work could need upwards of 10,000 words, and they all need to be cited in certain style. Citations and references alone could be several pages, and that’s not including the actual essay formatting. Length and word counts can easily be intimidating when a writer finds that they have been working for hours, and may only have around 700 or 800 words. Crafting long form essays can be daunting for the novice, and for others, it could be a major hurdle that they cannot seem to overcome with relative ease. Waiting Too Long To Start The moment that an essay is assigned, the student should chase the option to start working on it. Many students wait too long to start, and end up trying to cram all of the writing into one night. This is a mistake that many people make, and it becomes an impossible task to work out. Waiting too long to start is a bad idea because the editing process becomes difficult to manage, and it becomes even harder to work through ideas, thesis statements and more. Procrastination is the enemy of students, especially when it comes to writing essays of an academic format. Rushing Through The Process Some people can write a lot in a short time, but when it comes to proper formatting, and essay writing, they seem to find themselves lacking the appropriate time frame to work on the essay prompts. Rushing through the process, forgetting drafts, outlines, and editing is a part of the bigger problem as to why people can’t write proper essays and seem to have a difficult time progressing through a variety of different arenas. Writing essays is tough, but when you rush through any of the writing process, it becomes a lot more difficult to put together the appropriate structure. At the end of the day, there’s a lot of reasons why people can’t seem to write essays. The above are just some of the most common issues that people have. How to cite Simple Reasons Why Some People Can’t Write Essays, Essay examples

Iq Testing (594 words) Essay Example For Students

Iq Testing (594 words) Essay Iq TestingEdu psy 115 Individual differences There have been many studies of IQ measurement. Some believe in testing and then looking at biology or heritage of the child. These people also like to use statistics to try to put some sort of explanation on IQ levels. Then there are other groups that use cultural ecology. They study IQ by what effect the environment has on a child, and feel testing it is unfair to the child. The problem is that these two groups rarely come together to help each other. So there are big questions as to what IQ really is and how it should be measured. â€Å" At the very least, intelligence can be defined as the ability for complex thinking and reasoning.† Pg 47,Ceci, Ph.D. One thing shows in studies that intelligence can depend on the situation. A person can be a great thinker at the horse race and make a lot of money. But the same person would not begin to understand how Wall Street works. The major points of the article began with asking the reader to glance at a couple of diagrams on the page . The higher your IQ is the faster you can recognize the hidden character in the diagram. The second was IQ is affected by school attendance. The author felt that having a high IQ would influence a person’s decision to continue their education. But staying in school itself will elevate a persons IQ. Whenever a person decides not to stimulate themselves intellectually their IQ will fall. Even the few months over summer break students IQs go down. The third point was that IQ is not influenced by birth order. There was a notion for a number of years that the first-born was more intelligent, than the later siblings. This is not true, the fact is that people with higher IQs tend to have less children. This is because of the number of years spent in furthering their education; during the time they would be having children. So a family’s size does influence the IQ of the individual. The fourth point is IQ related to breast-feeding. Studies have shown that breast-feeding increases a child IQ points by 3-8 points by the age of three. It is felt that breast-feeding increases the immune system, and allows more energy to be put into the nervous system. This may make learning at an early age more likely. Studies have also shown that IQ points have risen by around 20 points a generation. If a child of today were given an IQ test from fifty years ago they would score at a genius level. While the IQ test of today would make the child of fifty years ago look â€Å" borderline mentally retarded.† Pg 50, Ceci Ph.D. This is not a genetic effect as much as an environmental effect. A child born today has better nutrition, more schooling, and a better education system. That includes state of the art computers, and the ability to find information in seconds. Doctor Stephan Ceci, Ph. D. is a very intelligent man and has many good points in this article. I really enjoyed reading about his take on the measurement of IQ. What I really liked was the way he considered many different sources, and never disregarded a theory because he disagreed. What I take away from this article is that everyone has the potential for greatness. It is only up to the individual how far they want to achieve. Psychology Essays